Van Cleef & Arpels (VCA)

Introduction

As a prestigious French luxury jewelry and watch brand, Van Cleef & Arpels (VCA) sought to expand its presence and engagement with its Arabic-speaking customers across the Middle East. To achieve this, VCA partnered with our agency to localize and adapt their critical business content into the Arabic language.

Challenge

VCA faced the challenge of ensuring their training materials, marketing collateral, and website content were accurately translated and culturally adapted for their Arabic-speaking clientele. Additionally, they required a comprehensive Arabic language glossary and brand guidelines to maintain consistency across all their Arabic-language touchpoints.

Solution

We assigned our team of expert Arabic linguists and subject matter specialists to tackle the localization needs of VCA. We began by translating and adapting their training manuals, brochures, and other marketing materials into Modern Standard Arabic. Our team then created a detailed glossary of industry-specific terminology and a set of Arabic language brand guidelines to ensure VCA messaging and tone resonated with their Middle Eastern customers.

Result

Through our collaborative effort, VCA was able to successfully launch their Arabic-language content, including their website and digital campaigns. The high-quality translations, consistent terminology, and culturally appropriate adaptations resulted in a seamless brand experience for their Arabic-speaking audience. The Arabic language glossary and brand guidelines continue to serve as valuable resources, enabling VCA to maintain linguistic and visual consistency across all their Arabic-language touchpoints.

Our Legacy of Excellence: All case studies presented here were successfully executed by our team while operating as the dedicated linguistic services division of Tabeer. The talent, processes, and results demonstrated are now the foundation of TransArabia from Tabeer.